Compuco are today delighted to announce that we will be working together with The British Toy and Hobby Association (BTHA) on a significant new digital transformation project.

The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry.  Today it has almost 150 members ranging from international toy giants to small family-run businesses that together account for approximately 80% of the UK toy market.

Members of the British Toy & Hobby Association commit to the BTHA Code of Practice, which includes the use of the BTHA’s  Lion Mark - indicating a commitment to ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of play through support of the Make Time 2 Play campaign. Their members are manufacturers committed to making good quality toys in a responsible way.

The project will include overhauling many of BTHA’s internal and external systems, according to an ambitious digital roadmap. 

A significant part of the work will focus on systems to help the BTHA better manage a number of major events they run, including The Toy Fair, the UK’s largest dedicated toy trade exhibition.

We’re excited about working together to build a digital infrastructure that will support their mission of ensuring that play is promoted and conducted in a responsible and safe way.